Posted by Support Team
on July 03, 2026
July is South Asian Heritage Month, a UK-wide celebration that was launched in 2020 to commemorate, mark, and celebrate South Asian cultures, histories, and communities. It runs throughout July every year and covers the eight countries of South Asia: India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives.
Each year has a theme, and this year's is Unity in Diversity - celebrating the extraordinary breadth and richness of South Asian communities while exploring what connects people across all those differences. Shared values, intertwined histories, a common commitment to community and belonging. It's a month that invites South Asian people to share their stories, celebrate their heritage, and feel genuinely proud of where they come from. And for everyone else, it's an opportunity to listen, learn, and appreciate the profound impact South Asian culture has had - and continues to have.
So, this month we wanted to pull back the curtain a little and share the story behind Delhicious. Where it really came from, what shaped it, and why every single product decision traces back to something much more personal than a trend report.
It All Started With Zara's Grandmother
Honestly? Delhicious began in a kitchen.
Zara - our co-founder - grew up with her grandmother's Ayurvedic recipes as a normal, everyday part of life. Amla on the hair before every wash. Bhringraj oil massaged into the scalp. Turmeric in everything - food, face masks, you name it. These weren't fancy wellness discoveries. They were just what worked, and had always worked, passed down from one generation of women to the next.
Zara's grandmother was from Delhi - and that's exactly where the name comes from. Delhicious. Delhi + delicious. A small, personal tribute to where this all began.
When Zara and Zak looked at the beauty market, they couldn't find anything that reflected this heritage properly. Plenty of brands were using South Asian ingredients as a trend. Hardly any were actually rooted in the culture those ingredients came from. So, they decided to build something that was - and those family recipes became the foundation of every product we make today.
The Ingredients Aren't a Trend
Every product in the Delhicious range is built around Ayurvedic ingredients.
Amla has been used across South Asia for centuries to strengthen hair, reduce shedding, and add that glossy shine. It's now also clinically backed, which is a nice validation of what our grandmothers already knew.
Bhringraj - the 'king of herbs' - is at the heart of our Rich Roots Hair Oil. Anti-inflammatory, nourishing, deeply good for the scalp. The kind of ingredient that sounds impressive on a label but has also just been quietly working in South Asian households for generations.
Indian Soapnut (Reetha) does the cleansing work in our Rich Roots Shampoo - naturally, gently, and without stripping your hair. South Asian women were using it to wash their hair long before sulphates existed.
Using these ingredients isn't a marketing choice. It's literally the reason Delhicious exists.
About That Paisley on the Packaging...
If you've ever noticed the paisley pattern woven through our product designs and wondered about it - here's the story.
Paisley is one of the most iconic motifs in South Asian culture, and its roots go back centuries. Many scholars believe the pattern is a stylised representation of the mango - India's national fruit, a symbol of love, abundance, prosperity, and good fortune that has appeared in South Asian art, textiles, and religious tradition for over 4,000 years. That beautiful curved teardrop shape has adorned Indian fabrics, embroidery, and shawls for generations - it's one of those patterns that feels instantly, unmistakably South Asian.
For us, using it on the packaging wasn't just a design choice - it was intentional. It's a nod to the textile traditions of the Indian subcontinent, to the richness of the culture this brand is rooted in, and to the idea that every detail should mean something. When you pick up a Delhicious product, we want it to feel like it came from somewhere real - because it did.
From Kitchen Recipes to... All of This
Zak and Zara started Delhicious with a clear vision and a serious amount of determination. Since then, they've taken it to Dragons' Den, landed on the FEBE Growth 100, won awards for the products, and built a community of customers who genuinely love what the brand stands for.
But honestly? The moments that stick are the messages from customers who say a product finally sorted out their eczema after years of trying everything else. The ones who say they'd never felt represented by mainstream haircare until they found Rich Roots. The people who recognise the ingredients from their own family routines and feel, for the first time, like a brand actually gets them.
That's heritage doing its job. Making people feel seen.
Happy South Asian Heritage Month 🌿
This month is a brilliant moment to celebrate, share, and reflect - but for us, this stuff isn't just a July conversation. It's in every product, every ingredient, every decision we make all year round.
If you're new here - welcome. If you've been with us for a while - thank you. You're part of this story too.
