Posted by Support Team
on July 16, 2025
If you feel like you're applying lip balm ALL DAY LONG, you're not alone. One minute your lips feel soft and smooth, and the next they’re dry and flaky again - like your balm just vanished into thin air. But why?
Let’s break down why you’re constantly reapplying lip balm, and how to make your lips stay hydrated for hours!
1. You Might Be Using the Wrong Kind of Lip Balm
Not all lip balms are created equal. Some are more about giving your lips a temporary “slick” feeling than actually helping them heal or hydrate. Ingredients like petroleum jelly or mineral oil can create a barrier without adding moisture, which means they can feel nice at first… but don’t do much in the long run.
Instead… Look for balms with moisturising ingredients (like shea butter, jojoba oil, or coconut oil) plus a wax like candelilla or carnauba to lock it all in. Think of it like water + a lid. You need both!
2. You're Licking Your Lips (Even If You Don’t Realise It)
It’s a sneaky habit but licking your lips actually makes them drier. Saliva evaporates quickly and takes moisture with it, which leads to more dryness… and more licking… and you get the idea. It’s a vicious lip-licking cycle.
Instead… Keep a balm handy with a flavour or scent you love - you’re more likely to reach for that than fall back on lip licking. Bonus points if it has soothing ingredients like calendula or vitamin E to calm irritation.
3. Weather (and Indoor Heating) Are Not Your Friends
Cold air, wind, sun, and even air conditioning or central heating can all suck the moisture right out of your skin, including your lips. Lips don’t have oil glands, so they dry out fast and don’t recover easily on their own.
Instead… In harsher conditions, you may need to reapply more often, but using a thicker balm or an overnight lip mask can help rebuild moisture levels so your lips are more resilient.
4. Your Lip Balm Might Be Making Things Worse
Some lip balms contain fragrances, menthol, camphor, or alcohol-based ingredients that can actually irritate sensitive lips and make them feel even drier. This leads to…you guessed it…more reapplying.
Instead… Go for a simple, natural, or vegan balm with gentle ingredients.
5. You’re Not Applying It at the Right Times
Timing matters! If you’re only applying balm when your lips feel dry, you’re already playing catch-up. Think of lip balm as preventative care, not just a rescue mission.
When to apply:
- Right after brushing your teeth (especially if you use a foaming toothpaste)
- Before heading outside (wind + sun = disaster)
- Before bed (so it works overnight while you sleep)
Bottom Line: Your Lips Deserve More Than a Quick Fix
If you’re constantly reapplying lip balm, it’s probably your lips’ way of asking for better care - not just more balm. Switching to a high-quality, nourishing, vegan lip balm with real moisturising power can make a huge difference. And giving your lips a little TLC at the right times? Game changer. Why not try one of our fabulous Lip Genie Lip Balms which tick all the boxes!
