Posted by Support Team
on September 11, 2026
14th September is World Atopic Eczema Day - a global moment to raise awareness of a condition that affects over 230 million people worldwide, and one that is still far too often dismissed as "just a rash."
This year's theme is #BreakTheInvisibleBurden - because for the millions of people living with atopic eczema, the impact goes way beyond what shows up on the skin. Disrupted sleep, chronic itching, anxiety, low confidence, and the relentless daily management of flare-ups can affect every aspect of life, from school and work to relationships and overall wellbeing.
So today, we want to talk about it properly. What atopic eczema actually is, what causes it, how to manage it, and where the Delhicious range fits into all of that.
So, What Is Atopic Eczema?
Atopic eczema (sometimes called atopic dermatitis) is a common skin condition that makes the skin dry, red, cracked and very itchy. It affects people of all ages but is most common in young children.
Atopic eczema can appear in different areas of the body, but it's common on the elbows, knees and hands. In babies and toddlers, it's also common on the face. Symptoms can start at any age, but they usually start in babies and young children and tend to get better as they get older. There are usually times where your symptoms get worse (called flare-ups) and times where they are better.
What Causes It?
The exact cause of atopic eczema is unknown. However, it is thought that it's not down to one single thing.
It is linked to the tendency to dry skin and a family (genetic) tendency to eczema, asthma or hay fever (atopy). So, if eczema, hay fever, or asthma run in your family, there's a higher likelihood of it showing up.
The symptoms of atopic eczema often have certain triggers, such as soaps, detergents, stress and the weather. Sometimes food allergies can play a part, especially in young children with severe eczema.
Other common triggers include coming into contact with an allergen or irritant such as soap, washing detergent, pets, some fabrics, pollen, house-dust mites or certain foods.
How to Treat Atopic Eczema
Let's be clear upfront: there's no cure for atopic eczema, but treatments can help improve symptoms. For most people, managing eczema is about finding the right combination of daily habits, moisturising, and knowing how to handle a flare-up when it comes.
Here's what's generally recommended:
Moisturise - a lot, and consistently
This is the single most important thing you can do. Apply moisturising treatments (emollients) to your skin as often as possible and continue to moisturise even if your eczema improves. Daily moisturising helps maintain the skin barrier, reduces the frequency of flare-ups, and keeps the skin as comfortable as possible between them. The key is doing it consistently - not just when things are bad.
Know your triggers and avoid them where you can
Keep a loose mental note of what tends to set things off - whether that's a particular fabric, a fragranced product, stress, or changes in weather. You don't need to avoid everything forever, but understanding your personal triggers makes flare-ups much more manageable.
Be gentle with your skin
Do not scratch the skin as it can make your symptoms worse - try gently rubbing your skin with your fingers instead. Do not use soaps and detergents that irritate your skin. Switching to fragrance-free, sulphate-free products makes a noticeable difference for a lot of people - this is where your skincare choices really matter.
See your GP when you need to
Many different treatments can be used to control symptoms and manage eczema, including self-care techniques, emollients used on a daily basis for dry skin, and topical corticosteroids to reduce swelling, redness and itching during flare-ups. If your eczema is significantly affecting your quality of life - your sleep, your work, your confidence - please do speak to your GP. There are medical treatments available, and you deserve support beyond just managing it alone.
Where Natural Skincare Fits In
Natural skincare isn't a replacement for medical treatment - but for daily management, the right products make a real difference. For eczema-prone skin, the goal is always the same: support the skin barrier, reduce inflammation, and avoid anything that could irritate.
Our Migh-Tea Moisture range is built specifically with sensitive, dry, and eczema-prone skin in mind - dermatologist approved, free from synthetic fragrance, sulphates, parabens, and anything that doesn't need to be there.
Migh-Tea Moisture Balm - our most popular product for eczema-prone skin, and the one customers come back to most. Built around Shea Butter, Sweet Almond Oil, and Black Assam Tea - which brings powerful anti-inflammatory properties - it deeply moisturises without irritating. Apply it as often as you need to, including directly onto flare-ups. The fragrance-free version is worth reaching for during particularly reactive periods.
Migh-Tea Moisture Salve - for more stubborn or severe dry patches that need something richer and more targeted. Apply directly to the affected area, leave it to absorb, and let it do its thing. It's the one our customers most often describe as the product that finally made a difference after trying everything else.
Migh-Tea Moisture Lotion - your daily all-over moisturiser, lightweight enough to use morning and evening without feeling heavy. Getting into the habit of applying it after every shower, while skin is still slightly damp, is one of the most effective things you can do for daily eczema management.
Migh-Tea Moisture Body Oil Spray - a lightweight oil that seals in moisture and nourishes the skin barrier. Great as a second layer after the lotion, especially during colder months or when your skin needs extra support.
For anyone who also experiences scalp eczema - our Scalp-Eaze Balm is specifically formulated for a reactive, sensitive scalp. Apply to affected areas, leave for 20 minutes, and rinse out.
This World Eczema Day
Atopic eczema is one of the most prevalent skin diseases in the world and one of the most under-recognised. It affects over 230 million people globally, causing chronic pain as well as social, emotional and economic burdens, as most aspects of patients' lives - like work, school, sleep - are heavily affected by the disease.
If you live with atopic eczema, we see you. It's not "just a rash" - and it never was.
If you know someone who does, the most helpful thing you can do is understand it a little better and show a little more patience than the world sometimes does.
And if you're looking for skincare that's been thoughtfully built for sensitive, eczema-prone skin - we're here for that too.
